Many websites show interstitials or overlays that partially or completely cover the contents of the page the user is visiting. These interstitials, commonly seen on mobile devices promoting a website’s native app, mailing list sign-up forms, or advertisements, can make for a bad user experience. In extreme cases, the interstitial is designed to make it very difficult for the user to dismiss it and view the real content of the page. Since screen real-estate on mobile devices is limited, any interstitial negatively impacts the user’s experience.
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